Introduce our audience to your business! Support we receive from businesses through underwriting is vital to the success of Radio K’s programming.
Businesses support Radio K with a philanthropic mindset or to meet their marketing objectives with a variety of underwriting and sponsorship opportunities: on-air underwriting announcements, member newsletter, Specialty Show Sponsorship, etc .
Underwriting is the name the FCC has given to on-air announcements acknowledging public radio’s supporters from the business community. Underwriting is an important source of funding for the station. While contributions from listeners is a major source of revenue for the station, underwriting support from the business and non-profit community enables you to reach new customers while allowing Radio K to broadcast programming we could not otherwise provide. Radio K delivers a cost effective, highly targeted audience. Underwriting provides extended marketing value, allows you to capture maximum mindshare, and strengthens your brand within the Radio K community.